WhatsApp for business in 2026: Channels, the Business API and where the money is

WhatsApp is the most used app in Tanzania by a wide margin. That makes it the most important business platform in the country, whether or not it is treated like one.

Nijuze Staff · 4 Sept 2026 · 1 min read

WhatsApp for business in 2026: Channels, the Business API and where the money is

If your customers are in East Africa, they are on WhatsApp. The question is not whether to use it but how to structure it.

WhatsApp Business app

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Nijuze Staff

Writes for Nijuze. Published 4 Sept 2026.

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